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777Toys was born from an unexpected place—a prison cell. When our founder, Avi Meir Zaslavsky, found himself behind bars, he saw a heartbreaking truth: many fellow inmates had children left behind, innocent kids carrying the weight of their parents’ mistakes. They didn’t deserve loneliness; they deserved joy, love, and the simple magic of play.
What started as a mission to bring toys to the children of incarcerated parents soon grew into something bigger. Avi realized that so many children—those in foster care, hospitals, struggling families, and those with special needs—also lacked access to play. Childhood should be filled with wonder, not worry.
And so, 777Toys became more than a charity—it became a movement. A movement to ensure that every child, no matter their circumstances, gets to experience the power of play, the warmth of a gift, and the comfort of knowing someone cares.
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Approximately 356 million children live in extreme poverty worldwide, limiting their access to basic needs like toys and education. This lack of resources hinders cognitive and social development, trapping them in cycles of poverty.
Millions of children live in orphanages worldwide, facing instability and the loss of personal belongings, including toys. They are also at higher risk of physical, emotional, and cognitive challenges
Millions of children undergo long-term hospital treatments, facing isolation and anxiety. Play reduces stress and aids in their recovery.
1 in 100 children worldwide has autism. Sensory-friendly toys are essential for their development and well-being.
22M+ children worldwide have an incarcerated parent, facing emotional distress, stigma, and financial hardship. In the U.S., 58.4% struggle in school compared to 34% of their peers