EVERY CHILD DESERVES A TOY

But too many never get one. You can change that today

For too many children, a toy is an unimaginable luxury

While some kids have shelves full of toys, millions have never held one of their own. Poverty, illness, and loss steal the simple joys of childhood, leaving behind loneliness and struggle. A toy may seem small, but to a child who has nothing, it’s a symbol of hope, a reminder that someone cares.

You have the power to turn emptiness into joy. To replace silence with laughter. To show a child they are not forgotten.

Our Programs

BRIGHT FUTURE PLAY

Poverty steals more than just necessities—it takes away the simple joys of childhood. Too many children grow up without toys to spark imagination, games to encourage learning, or moments of carefree play.

FOREVER FRIENDS

For children without families, a toy is more than just play—it’s comfort, stability, and a reminder that they are not alone. In a world of uncertainty, we provide soft toys, playsets, and moments of joy to help them feel safe, loved, and seen — because every child deserves a sense of belonging.

PLAY AND HEAL

Hospital stays can be lonely, scary, and overwhelming. We provide therapeutic toys and play experiences that bring comfort, joy, and a sense of normalcy, helping children find moments of happiness even in the toughest times.


SENSORY SMILES

Every child is beautifully unique, yet many with special needs struggle to find toys that truly engage, comfort, and support their growth. Without the right tools for play, they can feel disconnected from the world around them.

SECOND CHANCE PLAY

When a parent is behind bars, their child faces loneliness and uncertainty. We provide toys, comfort, and play experiences to remind them they are seen, loved, and never alone. A simple toy can bring stability, connection, and hope—because no child should be forgotten.

Our impact

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Our Supporters