Our Story: From a Realization to a Mission
777Toys was born from an unexpected place—a prison cell. When our founder, Avi Meir Zaslavsky, found himself behind bars, he saw a heartbreaking truth: many fellow inmates had children left behind, innocent kids carrying the weight of their parents’ mistakes. They didn’t deserve loneliness; they deserved joy, love, and the simple magic of play.
What started as a mission to bring toys to the children of incarcerated parents soon grew into something bigger. Avi realized that so many children—those in foster care, hospitals, struggling families, and those with special needs—also lacked access to play. Childhood should be filled with wonder, not worry.
And so, 777Toys became more than a charity—it became a movement. A movement to ensure that every child, no matter their circumstances, gets to experience the power of play, the warmth of a gift, and the comfort of knowing someone cares.




